introduction. I have just started to read seth godin’s latest book ‘LINCHPIN Are you indispensable? How to drive your career and create a remarkable future’ and within a few paragraphs I am nodding, I am inspired and basically, hooked and I’m only on page one. Godin is the international bestselling author of the popular Purple Cow, The Dip, All Marketers are Liars and Tribes (to name a few) which have changed the...
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